Websites
ROLE: Creative Direction, Art Direction, concept, strategy, design
Inspire Women’s website was designed to appeal to Christian women. Their target audience is prospective philanthropic donors and women seeking scholarships., women seeking Christian community. Their website reflects their brand of diversity of Christian faith, female empowerment and purpose for God.
Children’s Hunger Fund’s website was designed to attract global Christian supporters, churches, and missionaries. Their brand is clean and whimsical to reflect their support for children.
I lead the reconstruction of bizzellus.com to better represent the brand to its target audience in the B2G industry. We used video images to capture the sentiment of its government client pool in aerospace, robotics and healthcare. We also created verbal content that was more concise and expressed Bizzell US value proposition. We improved the navigation and user journey.
